Just a new buzz word? What is the difference to multi-channel? Why does Omni-channel marketing offer a significant competitive advantage for stationary retail compared to pure online retail?

Online shop vs shop? How can the strengths of both sales channels be used to forge a powerful combination that inspires every customer and makes the competition pale?

Market shouts from all tubes? Or rather smart generation of prospective buyers? How can I reach customers while searching for information and guide them individually until the purchase is completed?

What are Personalization Engines and how do they work? A consistent implementation of omni-channel is not a small project, but a strategic direction. At the beginning there is a "small" step: the planning and target definition.