Month: February 2014

Edeka: Online marketing for offline stores

Media usage
Since unfortunately not all customers storm the shops without being asked, the marketing has to do it again. But does online marketing also make sense for industries that perform their entire service offline? Well, even if you don’t think about the...
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The wish list of the CMOs for omni-channel marketing

Obstacles for omnichannel2
Almost every company is now active with its marketing activities on both offline and online media channels. Online and social media marketing budgets in particular are increasing rapidly every year – even for companies that are not themselves active in...
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The active use of product reviews to increase sales

There are companies and brands that are so popular that customers can take everything out of their hands. The products with the bitten apple as a logo have at least temporarily experienced this effect. For the rest of the world, however,...
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Design and implementation

Articles Default thumbnail
Marketing automation, integrated supply chain, central availability of goods, product catalogs, interactive POS displays … the list of system and process improvements and requirements is long. Fast and comprehensive system solutions now promise many providers on the market, e.g. Hybris,...
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Do you still need retail? An interview with the CPO MediaSaturn

Interview with Riederle MediaSaturn
Philipp Riederle, popular and self-proclaimed mouthpiece for youth and trend research, interviews Klaus-Peter Voigt, CPO of the MediaSaturn Group. In contrast to his book “Who we are and what we want”, the young author is not exclusively concerned with the...
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