Month: March 2014

Digital Mirror at the POS – “Can I try it on?”

POS digital mirror
Technology has made some progress since the first television was used in the shop window or in the store for more attractive presentations. Not much has changed in the equipment of most shops … Too bad, because there are now...
Read More +

Omni-channel re-targeting for cross-channel customer contact

onmari
This is where the modern customer comes into business, thanks to digital research is already well informed about products, price comparisons and alternative products and expects an even better prepared seller. Conversely, what does the seller know about the customer...
Read More +

Location-based marketing at the POS: iBeacon and co

Estimote iBeacon
Anyone who, like me, is often accused of paying more attention to the smartphone than the large selection of women’s shoes during longer shopping trips together, now gets the justification: location-based marketing solutions. But what’s the exciting thing about it...
Read More +

More with less: how a reduced selection leads to higher degrees

How Reducing Options Can Increase Your Conversions
There are already several studies on this topic. Since it is always forgotten, here is a concrete example related to online marketing or omni-channel commerce – appropriately compiled by online performance guru Neil Patel (Quicksprout). How reducing Options can increase...
Read More +

Interesting omni-channel solution providers

hubris
Finding the right software solution is no easy task. A general recommendation cannot exist anyway, since the individual situation (industry, products, sales channels, existing IT systems, logistics) also requires individual solutions. So here is just a first selection of larger providers...
Read More +