Like many other successful premium brands, adidas now also has its own flagship stores and operates an extensive web shop at the same time. But as great as the attraction of the flagship stores in the best shopping locations is – many customers leave the shop without their desired product. No wonder, because not even 5% of the entire product range can be exhibited in the retail store. Together with Intel, adidas developed the “adiverse wall” as an interactive extension of the shopping experience.
Customers can find all variants of the range here, search through ratings and testimonials and call up further information – for example which football shoe is exactly what their biggest idol is wearing. The intelligent search supports customers and sellers in product advice and – of course – also enables customers to order non-stocked goods (keyword “longtail”). Because how often is the right size or color of the desired item not in stock? Success proves adidas right – sales increases of 40% speak a clear language, so that the adiverse wall should be rolled out gradually in all adidas stores.