Author: MBoeker

The cell phone – friend or foe of the stationary trade?

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Anyone who has already decided this question for themselves and wants to chase every smartphone-loving customer out of business with a grim expression will probably not need to read on at this point. For all those interested, however, some...
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Digital Mirror at the POS – “Can I try it on?”

POS digital mirror
Technology has made some progress since the first television was used in the shop window or in the store for more attractive presentations. Not much has changed in the equipment of most shops … Too bad, because there are now...
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Omni-channel re-targeting for cross-channel customer contact

This is where the modern customer comes into business, thanks to digital research is already well informed about products, price comparisons and alternative products and expects an even better prepared seller. Conversely, what does the seller know about the customer...
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Location-based marketing at the POS: iBeacon and co

Estimote iBeacon
Anyone who, like me, is often accused of paying more attention to the smartphone than the large selection of women’s shoes during longer shopping trips together, now gets the justification: location-based marketing solutions. But what’s the exciting thing about it...
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More with less: how a reduced selection leads to higher degrees

How Reducing Options Can Increase Your Conversions
There are already several studies on this topic. Since it is always forgotten, here is a concrete example related to online marketing or omni-channel commerce – appropriately compiled by online performance guru Neil Patel (Quicksprout). How reducing Options can increase...
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