Interactive POS

Digital Mirror at the POS – “Can I try it on?”

POS digital mirror
Technology has made some progress since the first television was used in the shop window or in the store for more attractive presentations. Not much has changed in the equipment of most shops … Too bad, because there are now...
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Omni-channel re-targeting for cross-channel customer contact

This is where the modern customer comes into business, thanks to digital research is already well informed about products, price comparisons and alternative products and expects an even better prepared seller. Conversely, what does the seller know about the customer...
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Location-based marketing at the POS: iBeacon and co

Estimote iBeacon
Anyone who, like me, is often accused of paying more attention to the smartphone than the large selection of women’s shoes during longer shopping trips together, now gets the justification: location-based marketing solutions. But what’s the exciting thing about it...
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The active use of product reviews to increase sales

There are companies and brands that are so popular that customers can take everything out of their hands. The products with the bitten apple as a logo have at least temporarily experienced this effect. For the rest of the world, however,...
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Do you still need retail? An interview with the CPO MediaSaturn

Interview with Riederle MediaSaturn
Philipp Riederle, popular and self-proclaimed mouthpiece for youth and trend research, interviews Klaus-Peter Voigt, CPO of the MediaSaturn Group. In contrast to his book “Who we are and what we want”, the young author is not exclusively concerned with the...
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