Lead Generation

More with less: how a reduced selection leads to higher degrees

How Reducing Options Can Increase Your Conversions
There are already several studies on this topic. Since it is always forgotten, here is a concrete example related to online marketing or omni-channel commerce – appropriately compiled by online performance guru Neil Patel (Quicksprout). How reducing Options can increase...
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Edeka: Online marketing for offline stores

Media usage
Since unfortunately not all customers storm the shops without being asked, the marketing has to do it again. But does online marketing also make sense for industries that perform their entire service offline? Well, even if you don’t think about the...
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The wish list of the CMOs for omni-channel marketing

Obstacles for omnichannel2
Almost every company is now active with its marketing activities on both offline and online media channels. Online and social media marketing budgets in particular are increasing rapidly every year – even for companies that are not themselves active in...
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