Perhaps a familiar scenario: Summer is approaching. A look into the closet reveals that a shopping tour through the city center is unfortunately inevitable. After several unsuccessful attempts, the new summer jacket has finally been found. But happy too early, because the...
Often heard and often a problem. Ordered conveniently online … and then unfortunately delivery is only made when you are sitting in the office. Perhaps one of the most strongly implemented omni-channel trends is therefore the possibility of picking up...
Modern communication technologies reinforce two key factors for sales success: 1.) Social media like Facebook and Youtube quickly and dramatically increase the popularity factor of “trendy” products. The traditional way in which search engines work also focuses this even more...
