Concept and Technical Implementation

This section contains approaches to conception as well as interesting system solutions and implementations for omni-channel commerce topics. We divided the contributions into the categories conceptionIT solutions and logistics. An introduction to the topic can be found in this article:

Introduction Conception and Implementation

In this section we collect examples and contributions on the topics of cross-channel interactive product presentation and purchase processing:

Omni-Channel Retailing

This section, on the other hand, deals with the acquisition of prospective customers and the further processing of the potential customer up to the purchase decision:

Omni-Channel Marketing