In this section you will find contributions to attract prospective customers as well as the further processing of the potential customer up to the purchase decision. Naturally there are many topics in the direction of online marketing, social media marketing and marketing automation. But the cross-channel approach of omni-channel marketing should also be visible here. We have divided the contributions into the categories lead generation, purchase preparation and re-targeting. An introduction to the topic can be found in this article:
In this section we collect examples and contributions on the topics of cross-channel interactive product presentation and purchase processing:
This section contains approaches to conception as well as interesting system solutions and implementations for omni-channel commerce topics. We divided the contributions into the categories conception, IT solutions and logistics.