Omni-Channel Retailing

In this section we collect examples and contributions on the topics of cross-channel interactive product presentation and purchase processing as well as the implementation of personalization engines. We have divided the contributions into the categories interactive POSbricks & clicks and click & collect. The latter subdivision is intended to indicate the order in which the customer contacts the respective channel. An introduction to the topic can be found in this article:

Introduction to Omni-Channel Retailing

This section, on the other hand, deals with the acquisition of prospective customers and the further processing of the potential customer up to the purchase decision:

Omni-Channel Marketing

This section contains approaches to conception as well as interesting system solutions and implementations for omni-channel commerce topics:

Design and Implementation